AI is Changing How We Search and Shop: Today's News
Today, AI’s influence is becoming even more deeply integrated into our daily digital experiences, specifically in how we search for information and shop online. Google is experimenting with AI-curated search results, and also rolling out a new AI feature that lets you virtually try on clothes. Let’s dive into the details.
Google is rethinking how search results are presented with its new AI-curated “Web Guide”. This feature, currently being tested in Search Labs, uses Google’s Gemini AI model to categorize, curate, and explain search results. Instead of a list of links, users get AI-generated categories that summarize the information available. This is a significant shift in how we interact with search engines, potentially making information discovery more efficient and accessible.
In a move to enhance the online shopping experience, Google is also launching a new AI feature that lets users virtually try on clothes. According to TechCrunch, this feature will allow users to try on apparel items in Google’s Shopping Graph across Search, Google Shopping, and product results on Google Images. This could revolutionize online apparel shopping, reducing the uncertainty of online purchases and potentially decreasing return rates.
These advancements highlight how AI is rapidly transforming our digital interactions. By curating search results and enabling virtual try-ons, AI is making online experiences more intuitive and user-friendly. As AI continues to evolve, we can expect even more innovative applications that blur the lines between the digital and physical worlds.